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SIP Trunking Benefits for Your Business Communications Strategy

Randee Barrer
August 7, 2018

So you are thinking of moving over to SIP trunking because the person who rides on the bus next to you keeps on telling you how much money his company is saving. While this attribute of SIP trunking is very appealing, the benefits of moving to SIP can be far more than just economic. In this article, we will look at the five key benefits of SIP Trunking for your business communications strategy. 

What is SIP trunking?

Session Initiation Protocol (SIP) trunking is an Internet-based service that allows Voice over Internet Protocol (VoIP) users to connect local and long-distance calls to and from endpoints in the traditional phone network. 

SIP trunks save you money

I know, I said that there are more reasons than economic to choose SIP trunking, but we might as well start here. According to a Gartner Report on SIP trunking organizations may experience significant savings of up to 50 percent when they migrate from traditional voice services to SIP trunking. 

So why is this?

Traditional ISDN lines use the public phone network to handoff calls through multiple telecom providers resulting in call charges for traversing the PSTN. Additional costs are incurred through the purchase of PRIs (Primary Rate Interfaces) for every site. 

SIP will grow as you need it

One of the most significant advantages of SIP is that it is effortless to scale up or down as new trunks can be added or removed as required depending on your organization’s changing needs.

Here are some situations where the flexibility and scalability of implementing SIP Trunks will genuinely benefit a business looking to:

  • Expand its workforce through hiring or mergers.
  • Maintain its existing numbering structure in the event of the organization moving.
  • Increase its capacity to call out and receive calls simultaneously
  • Increase its mobile workforce.


SIP trunks are ideal for multi-site connections

If your organization operates across multiple sites, you can significantly reduce costs and maintenance time by replacing the numerous ISDN connections as well as PBXs for each location with an IP connection.  

SIP trunks are ideal for the adoption of a Unified Communications strategy

If your organization is looking at adopting a unified communications strategy SIP trunking can:

  • Enable your network administrator to control the unique ID as well as multiple numbers no matter the device network they are connected to.
  • Enable more devices to integrate with your network and user resources.
  • As an option, if you are looking to move to the Cloud.
  • Offer support for hybrid environments.

Disaster Recovery

Because SIP Trunking isn’t dependant upon a traditional telephone network, it suffers less downtime. In addition, in the event of a disaster,  it is simple to redirect SIP traffic from one location to another, meaning that the business can remain more productive.

Ready to take your unified communications from headache to hassle-free?

No throwing darts at proposals or contracts. No battling through the back-end. No nonsense, no run-around.