What is true customer experience? Is it the same old processes solved by new technology? No, it’s not. It’s the fact that old processes need to be abandoned, and the customer experience must be approached on a completely human level. In this episode, we speak with Vasili Triant, Chief Operating Officer at UJET—and discuss old paradigms vs. new customer expectations, how call centers are the front lines of brand experience, and how late-to-the-game reactionary tactics to solving customer woes simply don’t work.
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