Why Telephony Belongs at the Top of the IT Stack and How ZIRO Makes It Profitable for your business 

Ask yourself this simple question: Where does a phone system rank in an IT stack? 

If your answer is anything except ‘at the top of that stack’, then it’s time to change your thinking.  

Vital decision-making and conversations on how things operate within a business aren’t happening within a CRM, a marketing automation system, or even within a firewall. These key conversations are happening over a voice call, more specifically, over a phone call, as we continue to work in our remote-first environments today. 

Got you thinking now, didn’t I? 

The truth is, so many companies overlook their telephony systems and the overall value it can bring to their business. When companies are running an outdated PBX, or their telephony is not an integrated part of their IT stack, businesses create a massive blind spot in their operations.  

However, by integrating telephony as a key tool into their IT stack, they can generate an intelligent, optimized solution that drives control and visibility into every aspect of their business.  

Once voice is incorporated into their IT stack, it opens the door to beneficial future-thinking tools like AI, specifically Copilot. Wouldn’t it be amazing to be able to have Copilot help in analyzing key data when it’s called upon, and not just pull from random chats or various documents spread across your SharePoint? 

With 90% of customers either already invested in Microsoft 365 or in the process of moving over to it, it begs the question: Why not take advantage of Teams Phone? The decision should be as simple as choosing air conditioning in a hot car: it’s already built in, you just need to activate it. 

If you’re not already in the Teams Phone conversation, you can certainly bet one of your competitors is. Now do I have your full attention? 

Companies are looking to reduce spend, increase productivity and implement an AI strategy. Guess what, Teams Phone does all of this! 

If you’re now saying “I get it, but telephony is complicated,” I’m here to tell you it doesn’t need to be. This is where ZIRO comes in to help. By partnering with us, you gain access to the ZIRO Platform, so you can make migrating and managing Teams Phone environments fast, painless, and with quicker time to value for your customers.  

You can easily bundle us in your Microsoft E5 sale or renewal and drive additional revenue through ZIRO Platform licenses and services. Let our assessment tool support you in understanding your customers’ existing PBX environment and then show them a quick and effortless way to migrate to Teams Phone, all while saving them upwards of 80% on their telephony spend. 

With Teams Phone being such a universal tool, we support partnerships with MSPs, CSPs, Sis, Telcos and Distributors. If you are positioning Microsoft 365, we’ve got a partnership program that fits you. 

So, let me ask the question again: Where do you think a phone solution should rank in a tech stack now? 

Reach out today and let’s get started!