NerdioCon 2025: ZIRO CEO Steven Karachinsky on Enabling MSPs with Teams Calling and AI

At NerdioCon 2025, ZIRO CEO & Co-founder Steven Karachinsky sat down with Rich Freeman to share how ZIRO is simplifying Microsoft Teams Calling for MSPs and unlocking new opportunities with AI-driven insights.

The conversation explored how ZIRO helps MSPs overcome migration headaches, streamline management, and leverage rich communication data for Copilot and beyond.

Key points include:

• • ZIRO for Unified Communications: ZIRO automates PBX-to-Teams migrations and ongoing management, making Teams Calling easy for MSPs.
  • 70% faster time-to-value: ZIRO’s automation delivers migrations significantly faster than competitors, saving MSPs time and effort.
  • Solving the toughest roadblocks: From undocumented PBX setups to telco porting and DNS management, ZIRO simplifies the pain points MSPs face.
  • Data as the real value: Phone calls and Teams calls capture some of the richest business data, which can be mined for sentiment, sales insights, and real-time prompts.
  • AI-driven outcomes: Transcription, conversation analysis, and agent assist features provide tangible business impact for MSPs and their customers.
  • New revenue for MSPs: With ZIRO, partners can add Teams Calling to their portfolio, increase margins, and tap into Copilot-powered opportunities in sales and customer service.

At ZIRO, we’re focused on making Teams Calling and Copilot simple, fast, and profitable for MSPs and their customers. By turning complex migrations into repeatable processes and surfacing valuable data for AI, we help partners build a competitive edge in the Microsoft ecosystem.