Zero to 100: How Microsoft Partners Elevate Business Growth

At the Channel Partners event, ZIRO CEO & Co-founder Steven Karachinsky joined Arun Subramanyan, Director of Partner Marketing at Microsoft, and industry leader Vince Menzione to share how ZIRO’s partnership with Microsoft has fueled transformation and accelerated growth.

The discussion highlighted how ZIRO evolved from its Cisco roots into a Microsoft-focused partner, leveraging the power of Microsoft Teams Calling, Copilot, and AI to drive new value for partners and customers alike.

Key points include:

• ZIRO’s transformation: From Cisco to Microsoft, evolving into an IT solutions company powered by Teams and Copilot.
• Speed and simplicity as ZIRO’s edge: Delivering 3x faster sales, 70% quicker time to value, and up to 50% lower communication costs.
• The Microsoft effect: For every $1 of Microsoft revenue, partners can generate $8–$10 in services.
• Voice as the entry point to AI: Voice and data integration unlock customer insights and enable Copilot-driven outcomes.
• Partnering with Microsoft: Co-selling and account planning with Microsoft sellers accelerates growth and credibility.
• Community matters: The Microsoft ecosystem offers unmatched opportunities for collaboration, thought leadership, and scale.

At ZIRO, our goal is to be the only Microsoft Teams Calling and Copilot partner you need. By combining automation with white-label managed services, we help partners and customers simplify communication, leverage data for AI, and achieve measurable business outcomes.