Tech Advisor Deep Dive: Pick Strategic AI Partners to Supercharge Your Future – Channel Partners 2025

ZIRO CEO & Co-founder Steven Karachinsky joined industry leaders at Disruptive Innovations to discuss how AI is reshaping customer experience, operations, and the role of trusted advisors. Alongside executives from ConnectsAI and UJet, Steven shared insights on why mastering the fundamentals of Microsoft Copilot and Teams Calling can unlock competitive advantage and measurable business outcomes.

The conversation highlighted the massive $4 trillion opportunity AI represents for organizations — and the critical role partners and advisors play in guiding adoption, building trust, and delivering long-term value.

Key points include:

• AI as a $4 trillion opportunity: Partners must transition from classic resellers to trusted advisors.
• ZIRO’s edge: Speed and simplicity drive 3x faster sales cycles, 70% faster time to value, and up to 50% lower communication costs for customers.
• Trusted advisors win on clarity: Differentiating between true AI, generative AI, and automation is key to maintaining credibility.
• Industry use cases: From healthcare to customer experience, AI is already transforming real-world operations.
• Education and adoption: Success comes from training teams, building user confidence, and supporting customers beyond go-live.
• Collaboration is essential: Multiple partners — from AI specialists to security providers — often need to work together to deliver end-to-end solutions.
• Next 90 days: Get great at the fundamentals like Copilot to build credibility and open the door to advanced conversations.

At ZIRO, we’re focused on making Microsoft Teams Calling and Copilot simple, flexible, and profitable for customers and partners. This episode reflects that mission, while offering valuable insights into how AI is redefining customer expectations and partner opportunities.